Average woodworker, and DIY'er could care less about grain runout and may ever prefer boards with good cathedral's for cabinet doors.
Other's, such as boat builders, chair builders, steam benders, and one off custom woodworkers obsess about grain runout. They don't want any runout and are willing to pay to get lumber their way.
I usually saw oak with a lot of taper parallel to the bark. The cob is low grade anyhow, highest use might be a post.
If I knew the logs were going for shelving I wouldn't worry a lot. Might take all the taper out on a low grade face so I wouldn't have to deal with a pyramid.