Phyllis is actually the egg Ambassador and yes Doc that was the name inspiration.
We rebranded our eggs using Phyllis Phinest as a name, she is on the carton, has a FB fans page and website section. People come here and ask to hold her, take pictures, etc so we knew we had something. I kid you not that chicken comes when called. Never seen anything like it so she gets royal treatment. The Easter eggs all year is a huge seller for us in the retail market, have to boost production by another 350 dozen / week by summer to meet a new contract, and had to buy another egg washer that cost more than my first skidder. Now I have to build a dedicated egg room off the milk house.
All the new social media stuff, labels, banners, etc are being launched in a couple of weeks, right before Easter.