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Author Topic: Who uses yellow pages  (Read 1861 times)

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Offline Crossroads

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Who uses yellow pages
« on: November 01, 2018, 04:56:01 AM »
A friend of mine told me that when he started a tree service business a few years back, he paid for one add in the yellow Pages and his phone is still ringing from that add. I have a website and use Craigslist and Facebook, but since Iíve moved to Idaho my phone has been dead quiet. What are your thoughts? Have you used the yellow Pages and did it work for you?
With the right fulcrum and enough leverage, you can move the world!

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Offline Jeff

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Re: Who uses yellow pages
« Reply #1 on: November 01, 2018, 05:15:38 AM »
When is the last time you personally looked in the yellow pages for anything? Or even a phonebook?  We treat phone books around here like junk mail now. File 13.
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Offline DWyatt

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Re: Who uses yellow pages
« Reply #2 on: November 01, 2018, 07:18:02 AM »
My boss who's ~65 will be sitting at his computer in his office and holler for the secretary to bring him the phone book to look someone up (also does the same with the dictionary and thesaurus :D). Even with the amount of technology today, there are some that still use the phone book.

I am not one of them, internet all the way.

Offline YellowHammer

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Re: Who uses yellow pages
« Reply #3 on: November 01, 2018, 07:30:57 AM »
I bet itís been 10 years since Iíve even looked at a paper phone book.  

Many years ago I placed an add in the local electronic Yellow Pages, which is the same as the paper version, but I donít think it did anything.  I would have starved if I had relied on it.  In contrast, we get many thousand web hits a week, about half from first time visitors to the site.  If even 1% of those hits turn into new customers, itís a good day.  

So, in my experience, much more productive are web sites, FB, CL, etc, places where high volume electronic searches can find you. If you have an on line version of the Yellow Pages, then Google would find it.  

YellowHammerisms:

Take steps to save steps.

If it wonít roll, its not a log; itís still a tree.  Sawmills cut logs, not trees.

Kiln drying wood: When the cookies are burned, theyíre burned, and you canít fix them.  So donít burn the cookies.

Sawing is fun for the first couple hundred boards.

Offline terrifictimbersllc

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Re: Who uses yellow pages
« Reply #4 on: November 01, 2018, 07:42:23 AM »
Early on I talked with YP callers several times.  They wanted a couple hundred per month then to list me.  

Now I tell callers that my budget for advertising is $15 per month. I haven't yet had anyone with a good comeback for that line.  :D

Seriously I think the most effective and least expensive avenue is to optimize the keyword attributes on your web pages to make sure that your website comes up in the top half of the first internet search page for someone searching in your area. Maybe some here can tell you how to do it yourself. I would try some of this for you but since I'm not in your area I wouldn't trust the results.

Something I also did for a while and suggest you might consider is  enrolling with Google in their pay per click advertising.  It is not that expensive and you can easily control how much you spend.

When I was doing it, that program lets you deposit some money (say $100), then choose how much you are willing to spend each day, for example $1-$2 per day, and they charge you per click for those who click on your ad. You make a little 4 line ad for this program which will appear at the top of the search page each day until the daily budget is exhausted.  You can choose your area of advertising by different methods such as your state, etc, AND you can also draw a map to define where the searchers must come from.   This keeps people from the rest of the world from clicking  on it and costing you 35 or whatever cents.  :)

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Offline FloridaMike

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Re: Who uses yellow pages
« Reply #5 on: November 01, 2018, 08:07:28 AM »
....
Seriously I think the most effective and least expensive avenue is to optimize the keyword attributes on your web pages to make sure that your website comes up in the top half of the first internet search page for someone searching in your area.

Something I also did for a while and suggest you might consider is  enrolling with Google in their pay per click advertising.  It is not that expensive and you can easily control how much you spend.
....
This is the best advice available! 
Do a search from someone else's computer ("sawmills in YOUR TOWN & STATE"), if you are not in the first 2 pages of results... your web site is not working for you.
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Offline Magicman

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Re: Who uses yellow pages
« Reply #6 on: November 01, 2018, 08:13:14 AM »
Absolutely internet search.  25 years ago Yellow Pages was the go-to way to search but not in today's world.
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Offline Raider Bill

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Re: Who uses yellow pages
« Reply #7 on: November 01, 2018, 08:22:05 AM »
I still run a YP ad every year although it's toned down a bunch. Reason is here in Florida many of the older population still reach for it and it still has a positive return for us.
I am not in the sawmill or wood business.
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Offline Resonator

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Re: Who uses yellow pages
« Reply #8 on: November 01, 2018, 08:37:58 AM »
Fewer and fewer do use it, many new houses don't even have land lines to be listed. The first phone book was only one page. Ahoy, Ahoy! Alexander Graham Bell here... no, no my number is 1, you must want 2. Two I say!
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Offline Magicman

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Re: Who uses yellow pages
« Reply #9 on: November 01, 2018, 08:43:14 AM »
Phone books are as scarce as pay phones but they both served well during their time.  :o
Knothole Sawmill, LLC     '98 Wood-Mizer LT40SuperHydraulic   WM Million BF Club Member   WM Pro Sawyer Network

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Online thecfarm

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Re: Who uses yellow pages
« Reply #10 on: November 01, 2018, 08:44:56 AM »
Superman has no place to change now. :o 
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Offline terrifictimbersllc

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Re: Who uses yellow pages
« Reply #11 on: November 01, 2018, 08:48:01 AM »
In Maine he can change wherever he wants :)
DJ Hoover, Terrific Timbers LLC,  Mystic CT Woodmizer Million Board Foot Club member. 2019 LT70 Super Wide 55 Yanmar,  LogRite fetching arch, WM BMS250 sharpener/BMT250 setter.  2001 F350 7.3L PSD 6 spd manual ZF 4x4 Crew Cab Long Bed

Online thecfarm

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Re: Who uses yellow pages
« Reply #12 on: November 01, 2018, 08:49:06 AM »
He better do it quick in January. :D   :o
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Offline Crossroads

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Re: Who uses yellow pages
« Reply #13 on: November 01, 2018, 09:02:10 AM »
Hmmm. I never even thought to mention that I was talking about the electronic version. I hadnít thought of my friends story until last night when I was trying to do a search for my business and the electronic YP came up. Thank you for the input
With the right fulcrum and enough leverage, you can move the world!

2017 LT40 wide, BMS250 and BMT250,036 stihl, 2001 Dodge 3500 5.9 Cummins, l8000 Ford dump truck, hr16 Terex excavator, Farmi logging winch, Valley je 2x24 edger, Gehl ctl65 skid steer

Offline Magicman

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Re: Who uses yellow pages
« Reply #14 on: November 01, 2018, 09:34:07 AM »
I searched for a portable sawmill in Idaho and quickly found you.  Maybe this time of year folks are more concerned with getting their firewood than having logs sawn into lumber.

Are you listed on Wood-Mizer's Pro Sawyer Network?
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Never allow your "need" to make money to exceed your "desire" to provide quality service.....The Magicman

Offline Percy

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Re: Who uses yellow pages
« Reply #15 on: November 01, 2018, 10:08:56 AM »
Phone books are as scarce as pay phones but they both served well during their time.  :o
I think  the muscle guys tore them all in half..... ;D ;D
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Offline terrifictimbersllc

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Re: Who uses yellow pages
« Reply #16 on: November 01, 2018, 10:21:08 AM »
Google searches

"portable sawmill idaho".  you're in the top few hits
"mobile sawmill idaho" ditto
"portable sawmill plummer idaho". first hit
"logs to lumber idaho". don't see you anywhere

When I try these searches I think of a lot of different words , also I ask customers how they found me or ask others what words they would use, this gives more ideas. I put such keywords into the appropriate place on my website, at a place which search engines search, it's been a while
DJ Hoover, Terrific Timbers LLC,  Mystic CT Woodmizer Million Board Foot Club member. 2019 LT70 Super Wide 55 Yanmar,  LogRite fetching arch, WM BMS250 sharpener/BMT250 setter.  2001 F350 7.3L PSD 6 spd manual ZF 4x4 Crew Cab Long Bed

Offline KirkD

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Re: Who uses yellow pages
« Reply #17 on: November 01, 2018, 11:24:18 AM »
Hmmm. I never even thought to mention that I was talking about the electronic version. I hadnít thought of my friends story until last night when I was trying to do a search for my business and the electronic YP came up. Thank you for the input
Yes yp.com is alive and well and works good if your looking for something local or regional. Will they let you do an ad in just the electronic version?
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Offline Crossroads

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Re: Who uses yellow pages
« Reply #18 on: November 01, 2018, 11:27:05 AM »
You could very well be right MM. I am listed in the Woodmizer pro Sawyers page. Thank you and Denise also, for taking the time to run those searches. Itís very much appreciated.....
With the right fulcrum and enough leverage, you can move the world!

2017 LT40 wide, BMS250 and BMT250,036 stihl, 2001 Dodge 3500 5.9 Cummins, l8000 Ford dump truck, hr16 Terex excavator, Farmi logging winch, Valley je 2x24 edger, Gehl ctl65 skid steer

Offline Crossroads

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Re: Who uses yellow pages
« Reply #19 on: November 01, 2018, 11:27:50 AM »
Hmmm. I never even thought to mention that I was talking about the electronic version. I hadnít thought of my friends story until last night when I was trying to do a search for my business and the electronic YP came up. Thank you for the input
Yes yp.com is alive and well and works good if your looking for something local or regional. Will they let you do an ad in just the electronic version?
I believe so
With the right fulcrum and enough leverage, you can move the world!

2017 LT40 wide, BMS250 and BMT250,036 stihl, 2001 Dodge 3500 5.9 Cummins, l8000 Ford dump truck, hr16 Terex excavator, Farmi logging winch, Valley je 2x24 edger, Gehl ctl65 skid steer


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