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General Forestry => Sawmills and Milling => Topic started by: Bruno of NH on August 27, 2019, 06:17:29 AM

Title: A little set back
Post by: Bruno of NH on August 27, 2019, 06:17:29 AM
Today the Woody's off road trailer goes back to the dealer for sale.
2 weeks ago the Mahindra went back to get sold.
I'm renting my friends skid steer when he's no using it for his tree service.
My sales have dropped to almost nothing this season.
I'm working on other options for sales.
Switching to firewood for a week or two.
I will weigh my options maybe lease for the summer months ?
But first work on how to get sales back up.
The economy is great in my area .
Folks tell me they want the product but then not show to pickup.
Title: Re: A little set back
Post by: petefrom bearswamp on August 27, 2019, 06:48:21 AM
Hopefully a temporary setback.
My sales have been strong this year except for live edge slabs which I cant seem to give away.
I too have a good number of no shows, seems to be the nature of retail.
Title: Re: A little set back
Post by: Dana Stanley on August 27, 2019, 07:16:54 AM
Sorry to hear about your hard luck! I will say a prayer for you. Never underestimate the power of prayer!
Title: Re: A little set back
Post by: Bruno of NH on August 27, 2019, 07:27:38 AM
Sometimes the best plans don't workout.
Up till this summer sales were great.
I'm now having to deliver stuff an hour away just to make some money for blades and gas.
I'm hoping with the cooler weather it might pickup a little.
Tried going back to job site work but the knees can keep up with the mind  :D
I'm going to try some new marketing stuff.
Title: Re: A little set back
Post by: Magicman on August 27, 2019, 07:55:39 AM
Some way broaden your sales advertising. 

I am continually taking portable sawing jobs that are over 50 miles away and they are website driven.  I wish you the best my friend.
Title: Re: A little set back
Post by: Bruno of NH on August 27, 2019, 08:34:44 AM
I need to get a website
I would do mobile jobs if I could get around better.
Things will work out
They always did when I was building. 
I will keep the faith that things will cycle back my way.
I have come to grips with it.
As long as the log deck gets loaded most days sawing will get done as needed. 
Title: Re: A little set back
Post by: Woodpecker52 on August 27, 2019, 08:48:23 AM
Bruno 90% of my sales are from Facebook marketplace some from Craigslist.  I dropped my prices below the competition to move product and it has been a success. 
Title: Re: A little set back
Post by: Bruno of NH on August 27, 2019, 10:28:32 AM
That's how I sell
Lowered my prices and they others are giving the wood away.
Title: Re: A little set back
Post by: Nebraska on August 27, 2019, 11:12:47 AM
Have unrelated friends search you see where you are coming up on the list, you might be getting buried for whatever reason. If you aren't getting seen it might have stuff to do with the slump. I will leave the why's to the tinfoil hat crowd. A big part of the problem is the younger crowd's fascination with engineered  white particle board effluent trim and cabinets, etc. Good luck it will turn soon keep your faith.
Title: Re: A little set back
Post by: Woodpecker52 on August 27, 2019, 12:12:16 PM
I have sold a few live edge slabs but the demand right now is 10 and 12 foot beams usually 8x8 or 10x8's.
Title: Re: A little set back
Post by: Hackeldam Wood Products on August 27, 2019, 07:40:44 PM
Market Place works real good here right now. I would also spend a few hours a week leaving my card with tradesman at jobsites and workshops. Put up signs on bulletin boards at stores. 

Call up you regular customers and remind them you have time right now if they need anything. Word of mouth and a good reputation are the best.

Also on slow days build a small shed or a garbage can house or a piece of furniture, when you sell a finished project you increase your profit.

I would offer some cut offs and slab wood for free, people like free and it's a good way cultivate a buying customer.

Good Luck
Title: Re: A little set back
Post by: Crossroads on August 27, 2019, 08:09:48 PM
Hopefully this is a temporary setback and things will open back up again....
Title: Re: A little set back
Post by: customsawyer on August 28, 2019, 03:31:55 AM
I have never lowered my prices just to get work. When you do that and then the competition does it, you will have to drop again. You both end up going broke. Make your lumber better than the competition and then try new ways of marketing.
Title: Re: A little set back
Post by: Bruno of NH on August 28, 2019, 05:17:40 AM
The market place is flooded with wood right now.
I'm not lowering my prices because it will be like working for free.
I will just ride it out and hope for the best.
Title: Re: A little set back
Post by: Ianab on August 28, 2019, 05:49:11 AM
Chase the markets that are paying.

If that's firewood, so be it. 

Firewood is a part time "side gig" for me. But it's the end of winter here and I can advertise a 1/4 cord of dry wood delivered, and sell it twice before I can take the FB add down. Not going to get rich, but I get the $$.

Custom sawing? Beams? Tomato stakes?  Etc...
Title: Re: A little set back
Post by: ellmoe on August 28, 2019, 06:32:03 AM
Quote from: Bruno of NH on August 27, 2019, 08:34:44 AM
I would do mobile jobs if I could get around better.
Mr. Tom kept mobile sawing after he was to the point he could not walk well. He advised his customers of the situation , that they needed to provide labor , and adjusted price accordingly . His advantages were that many of his customers were repeats and he had a sit down mill . Hopefully , you have a "ride - along " or something similar and can try this . Either way , I wish you the best of luck.

Title: Re: A little set back
Post by: thecfarm on August 28, 2019, 06:38:03 AM
Yes,I hope you ride this storm out well!!
Title: Re: A little set back
Post by: Bruno of NH on August 28, 2019, 08:53:34 AM
I do have a sit down mill
That could be an idea
I go out in public very little now
Mostly to Dr's appointments and to pick up my bands at the sharpen shop
Title: Re: A little set back
Post by: Roxie on August 28, 2019, 09:11:12 AM
Quote from: Ianab on August 28, 2019, 05:49:11 AMTomato stakes?


A Forestry Forum tutorial on Tomato Stake Farming (TSF) to cheer you.  

Tomato Stake Tour in General Board (http://forestryforum.com/board/index.php?topic=24747.msg353455#msg353455)
Title: Re: A little set back
Post by: Magicman on August 28, 2019, 09:15:58 AM
I never provide help/tailgunners nor any equipment.  It's just me and the sawmill.
Title: Re: A little set back
Post by: Bruno of NH on August 28, 2019, 04:46:05 PM
There is a guy a couple of towns over that copies my FB market place adds word for word of mine when he post some thing.
That's not helping.
Title: Re: A little set back
Post by: moodnacreek on August 28, 2019, 05:07:53 PM
By late summer almost every year My sawmill business drops dead. I expect this and look forward to it. Then the fall rush will start and drop dead again. Last year October was so slow I put in a live log deck and that took 4 weeks. Just when deer season starts it goes crazy again. Dry 'live edge' sells like mad just before Christmas. Then trailer decks in winter. If my wife had not worked I would have been gone years ago. Small time sawmill guys often start building pallets or selling tin roofing, etc.
Title: Re: A little set back
Post by: PAmizerman on August 28, 2019, 09:33:54 PM
The first couple weeks of August are generally slow for me. Like moodnacreek said right about the time archery season opens I can't keep up. The first two weeks of August this year I didn't have any large orders. I only sold about 2000 feet out of my inventory. Then all heck broke loose and I sawed over 7000 feet the last week and a half. 
Hang in there. I'm sure it will get busier than you would like shortly.
Title: Re: A little set back
Post by: Southside on August 28, 2019, 09:49:21 PM
Yea - back to school, last vacation, etc, folks have other things on their mind.  Plus it's been hotter than fish grease in, well August, so that puts a damper on things.  
Title: Re: A little set back
Post by: YellowHammer on August 28, 2019, 10:53:04 PM
So Sorry to hear it.  

I'm not sure what your sawmill name is, so I did a bunch of random searches for sawmill, Springfield, NH, based on your profile info.  

I couldn't find you.  I found Peter's sawmill a couple times.

Marketing is key.

I did a google search on sawmill, Springfield, New Hampshire.  Google couldn't find you.

Yellowpage search couldn't find you.  

I didn't see you listed in the New Hampshire Direcory of Sawmills, or maybe you are, but I didn't recognize your business name.
https://extension.unh.edu/resources/files/Resource000251_Rep271.pdf (https://extension.unh.edu/resources/files/Resource000251_Rep271.pdf)

Facebook and Social Media don't replace a good webpage, in my opinion. I have hundreds of followers and hits on Instagram and Facebook, which is OK.  However, I have 5,000 hits a week on my webpage and about 50 percent are new visitors.  The webpage generates about 90% of my actual purchasing customers, along with word of mouth.  I know, because I always ask how new customers heard of me.  

Webpages give better broader exposure.  Where's the first place I go to find something?  Google.  

As good as you are, you could do your own webpage, in a short time.  Or Jeff could do it.  

Anyway, we are all rooting for you.  Keep your spirits up and keep rolling.  








Title: Re: A little set back
Post by: caveman on August 28, 2019, 11:24:44 PM
Hang in there Bruno.  I certainly do not have the solution but Robert's assessment may lead to some measures to take to broaden your customer base.  With the high quality products you produce and your work ethic, you are bound to favorably come through this difficult time.
Title: Re: A little set back
Post by: hacknchop on August 29, 2019, 12:18:28 AM
Don't give up , one thing I have learned about hard times is that if you can wait it out cause just like they started they will end. That being said do something every day , keep working and that will help you not to become discouraged or overcome by negativity , work smarter not harder is what my friends keep telling me use your brain not your brawn, maybe advertise a speciality like fencing or custom prefabricated garden shed kits or miniture barns.

Title: Re: A little set back
Post by: SawyerTed on August 29, 2019, 07:31:07 AM
If a business needs to be anything these days it needs to be flexible.  Willing to expand and contract as the markets dictate.  Knowing when to grow or shrink is the key.  

It may feel like a kick in the stomach to let equipment go or to scale back one area in favor of another, but it's smart business.  

I think Yellowhammer makes some excellent points - a well rounded marketing approach is very important.  During this lull is a good time to pick the brain of a marketing person and develop a plan around where you want the business to go.

The vast majority of small business owners are weak in marketing and are too tight financially to seek professional marketing help (this describes me anyway).

Don't quit or roll over! Roll with the punches and come up fighting!
Title: Re: A little set back
Post by: Bruno of NH on August 29, 2019, 08:52:21 AM
My daughter went to one of the best marketing collages. 
Works in Manhattan for a firm.
But doesn't like me to much  :(
Title: Re: A little set back
Post by: thecfarm on August 29, 2019, 08:55:24 AM
@YellowHammer (http://forestryforum.com/board/index.php?action=profile;u=11488) ,5000 hits a week :o
Title: Re: A little set back
Post by: K-Guy on August 29, 2019, 08:58:31 AM
@Bruno of NH (http://forestryforum.com/board/index.php?action=profile;u=26349) 

Now might be a good time to advertise snowmobile sheds.
Title: Re: A little set back
Post by: Bruno of NH on August 29, 2019, 09:03:04 AM
Thanks for all the ideas
I'm going to start working on some different 
Marketing plans and save up to get a web site built.
Title: Re: A little set back
Post by: btulloh on August 29, 2019, 09:13:04 AM
You can get a website started for a very small amount of money.  Hosting services have templates that you can use at no cost.  Maybe getting started with a very simple website and then incrementally moving up to something more involved is better than saving up.  You can get some sort of presence for <$100.  Fancy comes later.  Sounds like you need some Google hits.

Good luck.  Things will pick up after the August doldrums.
Title: Re: A little set back
Post by: SawyerTed on August 29, 2019, 11:11:00 AM
There's probably a kid at your local high school who can create your web site.
Title: Re: A little set back
Post by: Mike W on August 29, 2019, 12:02:02 PM
All good comments on getting a web site set up and will help in getting people to find you as others have commented on already.  if on a real tight budget, you could take a look at Wix(.com), a free web site building and hosting site, super simple to use in getting your banners, pictures, and text loaded in, no pop up adds to deal with and again its free.  It is what we used when setting up our website for the gas station / convenience store / parcel handling operation.  It had a bit of a quirky web address, but was easily found via google with different search criteria tried.  for a small fee, we did end up paying to have our web address just be our store name, but that was after we used it for a while to see how well it functioned and as mentioned was shown on web searches just fine, we just wanted the address cleaned up a bit for business cards and such, just another thought, doesn't cost you anything to check it out except a few minutes of your time.  Hang in there, its these times that make us appreciate the better ones even more.  Mike
Title: Re: A little set back
Post by: Tom the Sawyer on August 29, 2019, 03:55:04 PM
Once you have a website, or for those who already have one, don't forget to add it to your FF profile page.  There is also a place to enter information like your YouTube channel, etc.  IMO, no system is dominant and older guys like me may have been comfortable with the Yellow Pages for most of our lives but that option is obsolete.  I'm not as active as I could be on Instagram, FB Marketplace, CL, or other options.  I do maintain a weekly ad in a local, free, trade paper ($3 per week).

I have a fairly popular website, which I built myself with no coding (GoDaddy, now HostGator), yet adding a business Facebook page added another level to my activity with no cost.  I get contacts from my YouTube videos, or my business Facebook page, that call or email me direct without every seeing the website.  The more ways you can get your name out there the better.  As Robert mentioned, they are out there looking, they have to be able to find you. :)   
Title: Re: A little set back
Post by: thecfarm on August 29, 2019, 09:14:49 PM
Jeff builds websites and seem like he can getcha on the when someone is looking for your services,close to the top of google.
Title: Re: A little set back
Post by: YellowHammer on August 29, 2019, 10:24:32 PM
Quote from: thecfarm on August 29, 2019, 08:55:24 AM
@YellowHammer (http://forestryforum.com/board/index.php?action=profile;u=11488) ,5000 hits a week :o
Yep, broad exposure is key.  We've hit as high as almost 9,000 hits in one week. We link our Facebook, Twitter Youtube and anything else to it.  
Title: Re: A little set back
Post by: Bruno of NH on August 31, 2019, 02:16:42 PM
Started using Craigs list and have got one sale and one no show with out even a call with a scheduled pickup time this morning. 
Put a add in a local paper and have a appointment with a member of the FF for marketing.