we'll never be able to conquer the consumer, price is the bottom line. The chain saw manual that comes with your saw is the most poorly written book as far as saftey is concerned. Read the instructions on falling a tree, it sounds so simple looking no wonder everybody just jumps into wood cutting, tree felling, and limbing with out a clue of the physics involved to safely pull this stunt off. I can't count the number times I've been called out for a saw rescue. when you arrive I get cottage people attempting the unthinkable, dressed in shorts some with sandles on there feet, all out trying to persuade a tree to fall somewhere it doesn't want to go. Whenever possible, if I get a new back to the country dude move up and asks me what kind of saw he should buy, I throw him some tips and tell him when he gets it, to come to the bush with me for a few hours and get some lessons. I like to tell them what could happen when they try certain manouvers and the reprecussions that will occur. I'm sure we can all go on and on with disaster stories we have encounterd over the years. We chip-chewers with lots of expierience still know that something could easily happen to us if we miss a moment of attenton to what we are doing. I always work with the premice that the saw hates me, and is always looking for a chance to jump up and bite me or jamb in a log just to peeve me off, so I'm always trying to look ahead of the next cut so it doesn't get a chance. log safe...burlman...